Audiobook Promotion

How to get the word out.

I’m sure you’re familiar with promoting your book. The process is similar for audiobooks, but here are a few things that you may find useful. During production, post on social media, just as you would for writing a book. Social media is a great way to reach both your existing audience and new people. Using tags, posting to relevant online groups, and so on are all great ways to raise awareness of the audiobook.

Should you want me to record a little “behind the scenes” snippet for you to share, I’d be pleased to do that. Once the title is completed, I can provide you with a promotional clip to use on social media or your website. And of course, whenever you plug the other versions of the book, remember to include the audio version in your promotions.

Podcasts are another great way to get the word out. If you have the opportunity to appear as a guest on a podcast, and you’d like me to appear as well, I’d be happy to do that. I can talk about the audiobook, the process, etc.

Promo Code Giveaways

Sites like ACX and Findaway will give you promo codes to pass on to your listeners. There are lots of places you can give away these codes:

On social media (Facebook, Twitter, etc.)
On your website
In your newsletter
At book signings or events

Promo Code in Exchange for a Review

In addition to giveaways, you can post your audiobook and the codes to the following sites in exchange for a review. (Keep in mind: reviews are not guaranteed because of Amazon/Audible rules regarding promotions.)

Audiobook Blog Tours – https://theaudiobookworm.com/

Sign up to have your audiobook go on a virtual tour. Bloggers sign up to promote and or review the audiobook on their site.

Audiobook Boom – https://audiobookboom.com/authors

Sign up to have your book promoted in a weekly newsletter. Readers request a code in exchange for a review. You can review their previous Audible, Amazon, or Goodreads reviews, and you have control over who you send codes to.

Promo Code Giveaway Sites

In addition to giveaways, you can post your audiobook and the codes to the following sites in exchange for a review. (Again, reviews are not guaranteed because of Amazon/Audible rules regarding promotions.)

Free Audiobook Code – https://freeaudiobookcodes.com/

A division of Audiobook Boom, this service is for listing your audiobook and all the codes you have available for listeners to download. This is self-service for the listener, so you don’t get to see or control who gets a code.

Audiobooks Unleashed – https://audiobooksunleashed.com/

This is also a self-service code site, but they do offer the option to post your audiobook in a section reserved for their authorized reviewers only.

Social Media Groups

Social media platforms, like Facebook and Goodreads, have groups

specifically aimed at audiobook promo code giveaways and are often specific to certain genres and sub-genres. These groups allow promotional and giveaway postings. Most groups have rules about promotions, so be sure to follow them, as you don’t want to be given the bum’s rush.

Many groups are very active and members recommend authors and

narrators they like (especially in the romance genre!) in their discussions.

Christian

Christian Audiobook Narrators & Authors (CIA-CARS): https://www.facebook.com/groups/220404914802348

Whispersync

Whispersync allows the listener to switch back and forth between the eReader and audio without losing their place in the book. Audiobooks that have a Whispersync option often sell well, because readers who have the eBook can purchase the audiobook version at a discount. Contact ACX (or another distribution platform) about Whispersync to make sure the audio and ebook are synced.

Follow me

I’m active on social media, and I often post about my audiobook work, so I can tag you in my posts.

If you prefer to have a “media blackout” during production, just let me know and I’ll exclude details about the audiobook from my posts, other than teasers.

I don’t have nearly the influence you have in your social media channels, so don’t expect a flood of new followers coming from my direction, but hey, every little bit of promotion helps.

My social media accounts are:

Tic Tock: https://www.tiktok.com/@kimberly.conwell

Instagram: https://www.instagram.com/kimberlyconwell_narrator/

Instagram (NSFW/Taboo): https://www.instagram.com/ameliadivine_spicynarrator/

Facebook: //www.facebook.com/profile.php?id=100091842818521

Blue Sky: https://bsky.app/profile/kimberlynarrator.bsky.social

YouTube: https://www.youtube.com/@HummingbirdNarrations

Let me know what your social media handles are so I can tag you correctly.